Statistics show that in 2002 alone, China's larger shoemaking enterprises produced 1.99 billion pairs of leather shoes, and the larger garment enterprises produced 2.16 billion shirts. In other words, in 2002, the demand for gift boxes in the shoemaking and garment industries alone reached 4.15 billion.
I remember that at the beginning of the 1990s in China, there was a composition in a national college entrance examination, the title of which was "Say Packaging". The composition required to talk about the packaging of goods in the form of expository text. After the examination, the composition made a strong impact on the society. At that time, the quality of many goods in China was quite good, almost comparable with similar foreign products, but the outer packaging of products was in a single category In the situation of low quality, the outer packaging used by the commodity is often prone to deformation and cracking. "First class products, second class packaging and third class prices" lead to extremely low added value of domestic products, while good products can not sell at good prices. At that time, the packaging industry became a bottleneck industry restricting the development of the national economy.
After more than 20 years of reform and opening up, China's economic development has made significant achievements, its comprehensive national strength has been continuously strengthened, the people's material and cultural living standards have been greatly improved, and the domestic packaging industry has also been greatly developed. By the end of 2003, the total output value of the packaging industry has exceeded 270 billion yuan. China has truly become the world's largest packaging country, and China's packaging industry will grow at an average annual rate of 20%.
At present, China's packaging industry has a wide range of products. Here we focus on the development of gift box packaging:
By the end of 2009, China has achieved a GDP growth rate of more than 10% for five consecutive years. The rapid growth of domestic consumption has greatly stimulated the development of the market. We are in the fast lane of economic operation. Under this large market background, we have provided unprecedented opportunities for the rapid development of the gift box industry.
As we all know, China is a society of etiquette, and it is very concerned about face. Since ancient times, there has been a saying that people who come to "not to be rude" must prepare some gifts for holidays, relatives and friends. From Dim sum and malt in the early 1980s to fashion, watches, computers, mobile phones, etc., gifts have become more and more diverse and of higher grade. Relatively speaking, there is also a high requirement on the external packaging of goods, not only to look at high-end and generous; But also have taste and culture. The strong demand factors in the market provide necessary hardware conditions for the development of the gift box industry.
The market space of gift boxes is very large, and there are many kinds of gift boxes, such as: "moon cake box", "tea box", "wine box", "shirt box", "underwear box", "tie box", "shoe box", "mobile phone box", "audio and video box", "hardcover cigarette box" and other fields involved in a wide range, such as: cosmetics industry, jewelry industry, cigarette industry, medicine and health care products, mobile phone industry, and other gift boxes currently mainly use folding paper boxes, cardboard boxes, PVC At present, paperboard and other raw materials are the best. According to the requirements of the current national policy guidance, energy conservation and environmental protection and the development of energy conservation and environmental protection enterprises are important tasks for a long period of time in the future. As paperboard materials have the requirements of environmental protection and recyclability, it will become one of the main materials for gift box packaging in the future.
At present, there are many patterns of gift boxes in the market, and the design of the gift boxes is constantly changing. The various gift boxes not only meet the requirements of improving product quality, but also meet the needs of the majority of consumers, and also greatly increase the added value of the products. But throughout the domestic gift box manufacturers, 90% of the gift boxes are made by hand, Most of the gift box enterprises are still in the labor-intensive mode of relying mainly on manual production. Most of the enterprises are small in scale, low in industrialization, unstable in product quality and other conditions. Enterprises are facing or will face new problems. There are also a number of factors such as high employment costs, increasing rents and expenses that affect the development of gift box production enterprises.
It is certain that the current gift box manufacturing enterprises are still in the stage of handmade mode, and cannot really form the mode of packaging industrialization, which is undoubtedly more difficult for enterprises to become bigger and stronger. It is necessary to learn from the experience of developed industrial countries in foreign countries, and take industrialization Industrialization is the only way for the future development of the whole industry. At present, some domestic machinery enterprises have gradually introduced semi-automatic and fully automatic machinery and equipment suitable for gift box enterprises, which can basically replace manual box making in whole or in part, and the production speed can reach more than 5 times of efficiency. This is undoubtedly a major benefit for gift box enterprises, which insist on replacing pure manual production with machinery and equipment, and improve product production efficiency, Reducing labor costs and expanding enterprise scale are the only way for the development of gift box enterprises.
Chinese enterprises have begun to fully participate in the development of the world economy, and gift box packaging is only a microcosm of the entire packaging industry. Although the entire packaging industry in China has developed rapidly and has become a major packaging country in the world, we should also be soberly aware that our own advantages are not many, and there is still a large gap between us and foreign powerful packaging enterprises, especially in the internal management and automatic production of enterprises, Therefore, our packaging enterprises are still young, and in terms of the development of the whole industry, the future is full of hope, and the future of the packaging enterprises also has a long way to go.