Famous enterprises at home and abroad have developed and produced a batch of business gifts with enterprise characteristics and personality, which have been recognized by customers. Through many practical cases, they have mastered the magic weapon of making full use of packaging.
Gift packaging is the embodiment of "emotion":
The moment a gift is presented to the other party is an expression of emotion. Maybe it's only a few yuan of small gifts, but also a hundred yuan of high-end gifts, but their emotional value is the same, which is to express the sincerity of the giver. Exquisite packaging will make the recipient have a strong sense of respect at the first sight of the gift, thus increasing the goodwill and trust of the giver. It is the first step to win the success of business activities.
Gift packaging is the embodiment of "fashion":
Packaging is both an art and a fashion. The popular gift packaging styles in 2014 are being renovated: creative personalized packaging will become a popular hotspot. In combination with the trend of simplicity in the new season, a variety of new composite materials have been innovatively adopted in packaging. In Sina Internet's enterprise cartoon toy packaging, the packaging bag used in food was boldly transformed into gift packaging material, and achieved unexpected results. This new type of composite aluminum film material can use one side to highlight the products inside, and the other side uses metal silver color to print the enterprise culture introduction. The packaging material is formed by hot pressing, which is wear-resistant, light in weight, convenient for transportation and low in price. Once promoted, it has played a good publicity and promotion effect.
Gift packaging is the embodiment of "culture":
A kind of packaging with cultural taste not only shows the beauty of the gift itself, but also increases the thought-provoking connotation of the gift. Combining different festivals, the packaging will also change. The Spring Festival can choose festive and auspicious colors and bright packaging materials. Other festivals with Chinese traditional characteristics should use the packaging of luxurious and elegant patterns. Serious business activities should use more simple and natural materials and combine the different packaging characteristics of enterprise VI standard packaging and gifts to express people's inextricable cultural feelings.
Gift packaging is the embodiment of "popular elements":
In 2014, the fashion industry predicted that the gorgeous pure color and the elusive composite color would become the mainstream color; The material will be mainly natural materials with simple, fresh and unique feel. In order to meet the international trend in packaging, a piece of rough grass paper and an ancient grass rope will become the leading role of packaging; The design no longer favors the clear printing effect, but more emphasizes the beauty highlighted by the natural texture of the paper itself; The ribbons are mostly white, gold and silver with no color tendency and soft white yarn, and the ribbons are randomly marked with the initials of the enterprise's name as decoration; The style tends to be novel and reasonable. Fashionable and beautiful gift packaging meets the interpretation of delicacy by business people, and reflects the importance of packaging to the success of gift promotion.
To do a good job of gift packaging design, we must do the above points, so as to win customer satisfaction and public recognition!